Virtual Coworking Can Boost Connection and Productivity 

Eighteen months ago, when I started my virtual coworking community, I never imagined it would be featured in the New York Times.

My goal for this project was not to garner publicity. Rather, I wanted to address the challenges that many of my clients faced. In my work as a business coach, I spoke with entrepreneurs, executives and changemakers all day long. During these conversations, I heard many of the same concerns:

  • “Working from home is great, but I miss being around other people.”

  • “I love my freedom, but I know I could be more productive.”

  • “I need more accountability to tackle the tasks I keep putting off.”

  • “I’d love a coworking space, but who would watch my kids while I’m there?”

I could solve these problems! I began experimenting and, within a few months, The Thriving Creator Collective (TTCC) was up and running.

TTCC has two key components. The first is virtual coworking. During a virtual coworking session, people sign on to a Zoom Video Conference. A professional facilitator greets them and has each person declare what they’ll accomplish during the allotted time. The facilitator might also pose a question. Most recently, I’ve been asking participants what attitude they want to bring to their work. This helps them think about how their experience can be more positive or fulfilling. This process takes about five minutes. After that, everyone mutes and gets to work. At the end of the session, the facilitator checks in with each person about how their work went. To make sure this time together ends on a good note, the facilitator will then share a positive quote, lead a stretch session or host a two-minute dance party.

The second component of TTCC is virtual coffee chats, which happen twice a month. During these sessions, I lead a conversation that helps participants go beyond small talk and get to know one another better. Between these sessions and the virtual coworking, people develop a relationship. They know what others are up to and start to root them on.

While I’m very proud of this community and what it’s accomplished (people tell me they are significantly more productive and deeply value their new friendships), it was only the rise of COVID-19 that made TTCC worthy of coverage in the Times.

Virtual communities have an increasingly important role during this pandemic. While we stay home to protect our physical health, we must remember that losing touch with our community can have a significant impact on our mental and emotional wellbeing. As social distancing continues, it’s critical that we find safe ways to connect with others.

Furthermore, we can feel a sense of listlessness or a lack of direction as our routines change. At times like this, structure is important. We need to give ourselves a routine and work with others to stick to a schedule. Having regular appointments, like those we provide through TTCC, can make sure we maintain a positive mindset and continue to make consistent progress with our work.

Are you taking part in any virtual communities right now? Tell us below! If you’d like to take part in TTCC, use the coupon code podcast to get $25 off your first month.


About Megan Taylor Morrison:

Megan Taylor Morrison is a professional life and business coach who supports her clients in building their confidence, community, visibility, leadership skills, and resilience, as well as creating a values-based lifestyle. Her clients come from a variety of industries, including architecture, photography, nonprofit, coaching, consulting, consumer goods and more.

Meg is also the founder of The Thriving Creator. This virtual coworking community, founded to boost community among work-from-home entrepreneurs and changemakers, hosts virtual coworking sessions Monday through Friday. The Thriving Creator was recently featured in a New York Times article called Working at Home? Self-Isolation Doesn’t Have to Be Lonely.

Meg is a certified group exercise instructor and authentic relating facilitator. She has a passion for partner dancing and is a nationally recognized swing dance instructor.

Learn more about Megan at or You can also follow her on Instagram @megantaylormorrison


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